Belkin and Siano Partner to Promote Mobile Digital TV via New Products

Belkin and Siano logos

Las Vegas, NV – January 10, 2012

Belkin, a world leader in consumer electronics accessories and Siano, the world’s leading supplier of mobile broadcast DTV solutions, today announced a collaborative partnership that will enable both companies to design, develop and market high-quality mobile digital TV solutions. Belkin products, powered by Siano receiver chipsets, will enable high-quality TV viewing from a host of popular mobile devices.

Through this collaborative venture, Belkin will design accessories that enable the reception of live mobile digital TV on smartphones and tablets utilizing Siano’s advanced receiver chips for mobile DTV and digital TV middleware. The first products based on this partnership will be available in 2012.

Siano’s highly integrated combination of advanced IC receivers and middleware tailored mobile devices gives us the strong, reliable platform we need to deliver digital TV to our customers,” said Brian Van Harlingen, Belkin CTO. “It is products like these that will impact the successful ramp-up of emerging MDTV markets worldwide.”

We’ve come to rely on Belkin’s diverse product mix and award-winning mobile device solutions to help us promote our chipsets on a global scale,” said Ronen Jashek, VP Marketing of Siano. “Partnering with Belkin will lead to winning products and I am confident that our relationship will continue well into the future.”

About Belkin

At Belkin, we make people inspired products. With more than 200 patents, Belkin invents products that harness the power of technology to enrich people’s lives. From wireless home networking and entertainment, to mobile accessories, energy management, and a broad USB and cable mix, Belkin products connect the dots between people and technology. Belkin also provides public and private sector organizations with high-quality security, infrastructure, energy, and server-room solutions. A privately held company founded in 1983, Belkin has more than 1,200 employees in 21 countries. Headquartered in Playa Vista, California, Belkin can also be found on the web at Belkin.com, on Facebook at facebook.com/belkin, and on Twitter at Twitter.com/belkin.

About Siano

Siano is the world’s leading supplier of mobile broadcast DTV solutions. Pioneers of the
multi-standard approach, Siano provides high-performance and fast time-to-market digital TV solutions for cellular-handheld, consumer electronics, automotive and public transportation device makers and solution/services providers. Close partnerships with global tier-1 PC, mobile handset and home entertainment manufacturers boast a customer base that includes Samsung, Motorola, LG, ZTE, Huawei, Dell, Lenovo and many others. Siano has offices in the US, China, Taiwan, Korea, Japan, LatAm (Brazil, Argentina) and EMEA (Israel). For more information, visit us at www.siano-ms.com.

Contact

Belkin Siano
Leah Polk Matt Krieger
Finn Partners Israel Product Marketing Manager
Email: leah.polk@belkin.com Email: matthew@ruderfinn.co.il
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